<aside>
📌
__WIP: Version 1.1
</aside>
Index
PRJKT__ STRATEGY, DESIGN, TECHNOLOGY
Independent design practice helping eCommerce brands solve problems, test ideas, and grow through strategic design and collaboration.
Advisory, not agency.
Manifesto
- eCommerce platforms are productised.
- In an AI-driven, low-code world, every store has the same rich feature set.
- When the tools are the same, experience sets you apart.
- Value has shifted from building tech → shaping product, story, and journey.
- Good design bridges creative vision and technical implementation.
- Great eCommerce connects brand, technology, and customer—seamlessly.
From Experience to Framework
Over a decade of D2C design experience.
Founded Fostr (a leading Shopify agency acquired by IDHL in 2021).
Helped scale five hyper-growth D2C brands.