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Index

PRJKT__ STRATEGY, DESIGN, TECHNOLOGY

Independent design practice helping eCommerce brands solve problems, test ideas, and grow through strategic design and collaboration.

Advisory, not agency.

Manifesto

• eCommerce platforms are productised.
• In an AI-driven, low-code world, every store has the same rich feature set.
• When the tools are the same, experience sets you apart.
• Value has shifted from building tech → shaping product, story, and journey.
• Good design bridges creative vision and technical implementation.
• Great eCommerce connects brand, technology, and customer—seamlessly.

From Experience to Framework

Over a decade of D2C design experience.

Founded Fostr (a leading Shopify agency acquired by IDHL in 2021).

Helped scale five hyper-growth D2C brands.